What is Sales Call Reluctance?

April 24, 2019 - 0 Comments

In the book The Psychology of Sales Call Reluctance, behavioral researchers George Dudley and Shannon Goodson report that “as many as 80% of all salespeople who fail within their first year do so because of insufficient prospecting activity, due to Sales Call Reluctance.” The vast majority of people who enter sales fail within the first … Continue reading What is Sales Call Reluctance?

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